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How To Sell Your Business

How To Sell

Your Business

The FCBB Advantage:

Your Business Selling Journey Step-by-Step

We are their world's leading specialist in Business Sales and will continue to lead their way with innovative and creative systems to enable every entrepreneurial minded person to create and build their future, through business.


  1. Initiate the Process: Kickstart your business selling journey by scheduling an appointment with a dedicated First Choice Business Sales Professional.
  2. Prepare Essential Documents: Compile the necessary documents requested by your Business Broker in advance of your meeting.
  3. Comprehensive Discovery: During your meeting, expect a series of in-depth questions that will help us develop a clearer picture of your business and determine the approach we will take to generate buyer interest in YOUR business.
  4. Determine Market Value: Utilize proven methods, including First Choice's proprietary Market Price Analysis (MPA), which considers discretionary income and expenses, to ensure your business is competitively priced.
  5. Authorization for Representation: Grant First Choice the authority to represent you in the sale of your business through a Listing Agreement.
  6. Tailored Marketing Strategy: Collaborate with your First Choice Broker to craft a customized marketing approach for your business. You'll have the opportunity to review and approve the listing's marketing, advertising, and potential terms.
  7. Vigilant Buyer Engagement: Your FCBB Broker will diligently oversee inquiries from potential buyers. This involves a critical step where buyers are required to sign a Confidentiality Agreement (NDA) to protect the confidentiality of your business information. Additionally, we will request that buyers provide proof of funds (POF)demonstrating their capability to proceed with the transaction. These essential steps help safeguard your business's sensitive information and ensures that only serious, qualified buyers are engaged.
  8. Facilitate Confidential Meetings: Your Broker will discreetly arrange confidential meetings between interested buyers and you, the seller.
  9. Expert Deal Facilitation: Rely on your First Choice Broker's expertise to assist in crafting and presenting offers. Beyond negotiation, our focus extends to strategic deal structuring, with a commitment to creating win-win scenarios for both parties involved. Our goal is to maximize value, address potential challenges, and ensure a smooth transaction process.
  10. Seamless Transition: Your First Choice Broker takes the lead in managing the timeline from offer acceptance to closing, ensuring a seamless transition of ownership. This involves skillfully navigating interactions with potentially necessary third parties, including landlords, lenders, escrow officers, and transactional closing attorneys, to facilitate a successful and efficient closing process.


Our Mission:

We are the world's leading specialist in Business Sales and will continue to lead the way with innovative and creative systems to enable every entrepreneurial minded person to create and build the future, through business.

The FCBB Advantage:

Your Business Selling Journey Step-by-Step

We are their world's leading specialist in Business Sales and will continue to lead their way with innovative and creative systems to enable every entrepreneurial minded person to create and build their future, through business.


  1. Initiate the Process: Kickstart your business selling journey by scheduling an appointment with a dedicated First Choice Business Sales Professional.
  2. Prepare Essential Documents: Compile the necessary documents requested by your Business Broker in advance of your meeting.
  3. Comprehensive Discovery: During your meeting, expect a series of in-depth questions that will help us develop a clearer picture of your business and determine the approach we will take to generate buyer interest in YOUR business.
  4. Determine Market Value: Utilize proven methods, including First Choice's proprietary Market Price Analysis (MPA), which considers discretionary income and expenses, to ensure your business is competitively priced.
  5. Authorization for Representation: Grant First Choice the authority to represent you in the sale of your business through a Listing Agreement.
  6. Tailored Marketing Strategy: Collaborate with your First Choice Broker to craft a customized marketing approach for your business. You'll have the opportunity to review and approve the listing's marketing, advertising, and potential terms.
  7. Vigilant Buyer Engagement: Your FCBB Broker will diligently oversee inquiries from potential buyers. This involves a critical step where buyers are required to sign a Confidentiality Agreement (NDA) to protect the confidentiality of your business information. Additionally, we will request that buyers provide proof of funds (POF)demonstrating their capability to proceed with the transaction. These essential steps help safeguard your business's sensitive information and ensures that only serious, qualified buyers are engaged.
  8. Facilitate Confidential Meetings: Your Broker will discreetly arrange confidential meetings between interested buyers and you, the seller.
  9. Expert Deal Facilitation: Rely on your First Choice Broker's expertise to assist in crafting and presenting offers. Beyond negotiation, our focus extends to strategic deal structuring, with a commitment to creating win-win scenarios for both parties involved. Our goal is to maximize value, address potential challenges, and ensure a smooth transaction process.
  10. Seamless Transition: Your First Choice Broker takes the lead in managing the timeline from offer acceptance to closing, ensuring a seamless transition of ownership. This involves skillfully navigating interactions with potentially necessary third parties, including landlords, lenders, escrow officers, and transactional closing attorneys, to facilitate a successful and efficient closing process.


Our Mission:

We are the world's leading specialist in Business Sales and will continue to lead the way with innovative and creative systems to enable every entrepreneurial minded person to create and build the future, through business.

Sellers Frequently Asked Questions

Why should I use a Business Broker to sell my business?


Business Owners who have sold a business in the past will likely tell you it is long, stressful process. Selling your own business can actually hurt the value of your business as it takes your focus away from the day to day operating of your business at a critical time when you should be increasing or at least maintaining your current business. When a Business Broker assists you in the process it can pay off in more ways than just the price obtained. Business Brokers will help properly value your business, reach out to buyers they already have, reach a larger number of new buyers, allow you to continue running your business rather than taking the your focus away, maintain confidentiality and most importantly assist with the closing of your transaction based upon experience and training. The most common mistake potential Sellers make is comparing the selling of their business to selling a house. Unlike realtors, we keep your listing entirely confidential, and work with you each step of the way until we sell your business. 



Why First Choice Business Brokers (FCBB)?


With unsurpassed experience since 1994, offices across the U.S. and some of the most highly trained Business Brokers in the industry First Choice is the "Clear Choice" when it comes to choosing a Business Brokerage to represent you. Our Business Brokers are experts in the field of business valuation, business sales, business marketing and buy/sell negotiations to satisfy both buyers and sellers alike.



How is my business for sale kept confidential?


Unlike the sale of a home or even commercial building businesses do not have a "for sale" sign. Business Sales must be kept confidential; all buyers are required to sign a NDA (Buyer Confidentiality Agreement) prior to detailed information about your business being provided. This helps to prevent employees, suppliers, customers and competitors from finding out that you are selling your business. 



How will my business be advertised?


With First Choice Business Brokers your business will be on the highest rated Websites specifically for your area as well as national and international sites. Other advertising mediums may be employed based on your type of business.



How do I know how much my business is worth?


FCBB's proven methods of valuing and marketing will put your business in the best possible position to sell. First Choice Business Sales Professionals are some of the most highly trained professionals in the industry.



How long will it take to sell my business?


The average properly priced business tends to sell in approximately 90 days however this time frame can vary greatly based on the income of your business (and how easy it is to prove), type of business, the terms offered and the area in which your business is located. Your local First Choice Business Sales Professional will provide you with more information on your local market.



Will Buyers be visiting my business?


After a Buyer has signed an NDA (Buyer Confidentiality), reviewed initial information and expressed a further interest in your business your FCBB Business Sales Professional will schedule a meeting for the Buyer to view your business at a time that is appropriate for your type of business.



How do Buyers write offers to buy my business?


Most Buyers looking at your business will be represented by a Professional Business Broker who will assist them in writing an offer that expresses their price, terms, contingencies (if any) and request for further documentation (if any). The offer will then be presented to you for your approval by your FCBB Business Broker and/or the Buyer's Agent.



Who will handle all the inquiry calls on the sale of my business?


Your First Choice Business Sales Professional is trained to deal with incoming inquires (often tire kickers) and help determine which of those Buyers might be ready to move to the next level.



Who will handle the negotiations on the sale of my business?


Your First Choice Business Sales Professional is trained to deal with negotiations on the sale of your business. Your FCBB Business Broker will help navigate you through the entire process; we'll be with you every step of the way.



How long will I have to train the person who buys my business?


This is a negotiable point but we have found that most Buyers will ask for 30 days. Some types of businesses only require a week or two of training while other more complicated businesses may require a longer familiarization period. If a longer period is required we often find that Sellers will negotiate a consulting fee for extended training periods. 



After I sell my business can I open another one at some point in the future?


All Buyers will ask that you sign a covenant not to compete within a certain area and/or time period.



Will I need to finance part of the purchase price of the business?


There is no requirement that you "carry paper" on your business however in today's market it is very common that Buyers will ask for some type of Seller Carry Note which in reality opens your business to a larger pool of Buyers.



When should I notify my employees that I am selling the business?


While you may have a close relationship with your employees it has been proven time and time again that the best time to tell your employees is when you introduce them to the new owners. This may be difficult for you emotionally however experience dictates that silence is the best practice. The exception to this rule would be if a "key" employee is part of the negotiation for the Buyer to keep them on after the sale is complete. In this case there may be some advance notice required to this person and this person alone. Your First Choice Business Broker will guide you through the proper timing for this very important part of the business sal- timing is everything!



Will my First Choice Business Broker qualify the Buyer by checking their credit?


First Choice does not check the credit of Buyers however through the offer and acceptance process you may request that the Buyer provide you with a copy of their credit report. This is not often asked of the Buyer as the property owner and/or landlord will likely be obtaining a credit report for their review.

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Sellers Frequently Asked Questions

Why should I use a Business Broker to sell my business?


Business Owners who have sold a business in the past will likely tell you it is long, stressful process. Selling your own business can actually hurt the value of your business as it takes your focus away from the day to day operating of your business at a critical time when you should be increasing or at least maintaining your current business. When a Business Broker assists you in the process it can pay off in more ways than just the price obtained. Business Brokers will help properly value your business, reach out to buyers they already have, reach a larger number of new buyers, allow you to continue running your business rather than taking the your focus away, maintain confidentiality and most importantly assist with the closing of your transaction based upon experience and training. The most common mistake potential Sellers make is comparing the selling of their business to selling a house. Unlike realtors, we keep your listing entirely confidential, and work with you each step of the way until we sell your business. 



Why First Choice Business Brokers (FCBB)?


With unsurpassed experience since 1994, offices across the U.S. and some of the most highly trained Business Brokers in the industry First Choice is the "Clear Choice" when it comes to choosing a Business Brokerage to represent you. Our Business Brokers are experts in the field of business valuation, business sales, business marketing and buy/sell negotiations to satisfy both buyers and sellers alike.



How is my business for sale kept confidential?


Unlike the sale of a home or even commercial building businesses do not have a "for sale" sign. Business Sales must be kept confidential; all buyers are required to sign a NDA (Buyer Confidentiality Agreement) prior to detailed information about your business being provided. This helps to prevent employees, suppliers, customers and competitors from finding out that you are selling your business. 



How will my business be advertised?


With First Choice Business Brokers your business will be on the highest rated Websites specifically for your area as well as national and international sites. Other advertising mediums may be employed based on your type of business.



How do I know how much my business is worth?


FCBB's proven methods of valuing and marketing will put your business in the best possible position to sell. First Choice Business Sales Professionals are some of the most highly trained professionals in the industry.



How long will it take to sell my business?


The average properly priced business tends to sell in approximately 90 days however this time frame can vary greatly based on the income of your business (and how easy it is to prove), type of business, the terms offered and the area in which your business is located. Your local First Choice Business Sales Professional will provide you with more information on your local market.



Will Buyers be visiting my business?


After a Buyer has signed an NDA (Buyer Confidentiality), reviewed initial information and expressed a further interest in your business your FCBB Business Sales Professional will schedule a meeting for the Buyer to view your business at a time that is appropriate for your type of business.



How do Buyers write offers to buy my business?


Most Buyers looking at your business will be represented by a Professional Business Broker who will assist them in writing an offer that expresses their price, terms, contingencies (if any) and request for further documentation (if any). The offer will then be presented to you for your approval by your FCBB Business Broker and/or the Buyer's Agent.



Who will handle all the inquiry calls on the sale of my business?


Your First Choice Business Sales Professional is trained to deal with incoming inquires (often tire kickers) and help determine which of those Buyers might be ready to move to the next level.



Who will handle the negotiations on the sale of my business?


Your First Choice Business Sales Professional is trained to deal with negotiations on the sale of your business. Your FCBB Business Broker will help navigate you through the entire process; we'll be with you every step of the way.



How long will I have to train the person who buys my business?


This is a negotiable point but we have found that most Buyers will ask for 30 days. Some types of businesses only require a week or two of training while other more complicated businesses may require a longer familiarization period. If a longer period is required we often find that Sellers will negotiate a consulting fee for extended training periods. 



After I sell my business can I open another one at some point in the future?


All Buyers will ask that you sign a covenant not to compete within a certain area and/or time period.



Will I need to finance part of the purchase price of the business?


There is no requirement that you "carry paper" on your business however in today's market it is very common that Buyers will ask for some type of Seller Carry Note which in reality opens your business to a larger pool of Buyers.



When should I notify my employees that I am selling the business?


While you may have a close relationship with your employees it has been proven time and time again that the best time to tell your employees is when you introduce them to the new owners. This may be difficult for you emotionally however experience dictates that silence is the best practice. The exception to this rule would be if a "key" employee is part of the negotiation for the Buyer to keep them on after the sale is complete. In this case there may be some advance notice required to this person and this person alone. Your First Choice Business Broker will guide you through the proper timing for this very important part of the business sal- timing is everything!



Will my First Choice Business Broker qualify the Buyer by checking their credit?


First Choice does not check the credit of Buyers however through the offer and acceptance process you may request that the Buyer provide you with a copy of their credit report. This is not often asked of the Buyer as the property owner and/or landlord will likely be obtaining a credit report for their review.

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